Top 7 Digital CX Strategy Trends

This is the second part of a two-part Digital Customer Experience Strategy series. The first part covered all aspects of constructing a customer experience strategy. We ascertained the importance of online and offline touchpoints, and how these form the stepping stones for every successful customer journey. Simply ensuring that some…

How Patient and Employee Surveys Can Deliver a More Human-Centered Experience

In the US alone, there are 1,400 health centers, with 15,000 sites of care, serving more than 31.5M underserved patients, and these patients are mostly uninsured or Medicaid beneficiaries for our nation’s “safety net providers”. Most CHCs are Federally Qualified Health Centers (FQHC) that are statutorily required to survey patients…

How to Effectively Measure​ Customer Experience ​and Prove ROI

We all know that customer experience is important, but for many folks in business, there's only one way to measure importance: ROI. If you're running a CX program but facing tough questions about its return on investment, you've come to the right place. If you'd like to start a CX…

How Leadership Can Foster a Holistic View of CX

Sogolytics · How Leadership Can Foster a Holistic View of CX | Sogolytics BlogCast Having a holistic view of the customer in customer experience  is essential for creating meaningful and effective interactions, building lasting relationships, and ultimately driving business success. It aligns business strategies with customer needs and helps organizations…

The Ultimate Guide to Digital CX Strategy

The ultimate digital experience strategy depends critically on an omnichannel presence. This extends to websites, apps, social media, and the multiple devices connecting to these platforms. The more present you are across channels, the more likely you are to be accessible and therefore top-of-mind for your consumers, increasing retention rates.…

5 Steps for Successful Omnichannel CX

Want customers? Meet them where they are! With rapidly evolving customer expectations, it's safe to say that customers expect businesses to be accessible across platforms and formats. Hello, omnichannel CX! What is an ideal omnichannel strategy? An omnichannel ideal is one in which a single platform creates online access integrated…

How Leadership Affects CX: Building a Foundation for Customer Experience Excellence

Sogolytics · How Leadership Affects CX: Building a Foundation for CX Excellence | Sogolytics BlogCast There is one undeniable truth for any organization: leadership plays a pivotal role in shaping overall success, and the impact of leadership is felt throughout the entire customer journey. As it should be, the customer's…

Decoding Omnichannel Customer Expectations

Omnichannel marketing is all about staying relevant to customers. How? By enabling customers to interact with your business and buy from you when and how they prefer. In fact, this might sometimes be quite different from how you want to sell. Savvy marketers will tell you that the "omnichannel" concept…

The Gig is Up: Nurse Shortages in Healthcare

Sogolytics · The Gig is Up: Nurse Shortages in Healthcare | Sogolytics BlogCast The healthcare industry is undergoing a significant shift in its workforce dynamics with the emergence of gig workers playing a crucial role in combating staff retention and nurse turnover challenges. This trend has gained traction due to…

Employee Recognition: 7 Things to Avoid

Simone wants to be an excellent leader. She’s constantly reading up on employee engagement and trying to prioritize acknowledging her employees. She knows recognition improves retention, drives motivation, and also benefits diversity. So, when Daniel meets his monthly sales target she makes sure to single him out at the company’s…

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