Employee Retention & The Staffing Nurse: The Struggle Is Real

Sogolytics · Employee Retention & The Staffing Nurse: The Struggle is Real | Sogolytics BlogCast Tab dropped her keys on her side table as she walked in the door, kicking off her shoes to let her aching feet breathe. She’d worked a 16-hour shift because two nurses had called off…

Style Trial: Professional Appearance Challenges

Sogolytics · Style Trial: Professional Appearance Challenged | Sogolytics BlogCast In the past, "business" style meant a fairly formal dress code, with minor variations for "business casual" attire. For most corporate roles, this dress code included two branches: male and female. Male: Neatly trimmed hair and beard No jewelry but…

Grow Local: Supporting Your Community

Picture this: you really want an amazing dinner but have no time to cook it yourself. You know the night when you want good home cooked food, but are not really interested in being the one to slave over the stove. You remember this hole-in-the-wall place you’ve gone to a…

How Brand Equity Can Help (or Ruin) Diversity & Inclusion Efforts

Brand Equity is all about the value of a brand, in and of itself—not just the products or services it provides. For example, a well-known brand has the ability to make more money than a lesser-known one simply because of brand recognition. Customers who support the more recognizable brand have…

Remote Work: Bringing in the Sustainability Benefits

Are we still talking about sustainability? Absolutely! Beyond our total appreciation of corporate social responsibility overall, the long-term success of companies as well as the environment are related! While some may view sustainability and CSR as separate pieces that work in conjunction with each other, in many ways, thinking of…

How Do YOU Contribute to CX: Marketing Writer

In customer experience, marketing matters. Before we break that down, though, let's get one straight: Plenty of people make the assumption that marketing is all about sales. Not really the case. I mean, sure, marketing can be salesy and driven to bring in leads, but that truly isn’t the essence…

How to Build a Customer Base for the Long Term

Everyone knows that if you want to build something big, you need a strong and steady foundation. In other words, you need a solid base as a starting point. Customer experience is no different: All your basic successes depend on your base -- your customer base, that is. What is…

Collect and Reflect: Our 2017 #FavoriteThings

How’s your year wrapping up? It’s been a pretty big one here. We’ve been pushing and growing, testing and experimenting. We’ve got a lot of cool stuff already happening, and plenty of other goodies in the pipeline. There’s really a lot to look forward to. Before we get too ahead…

How SaaS Customer Service Teams Can Increase Customer Retention

One surefire way to stand out in a highly competitive SaaS industry is to foster customer loyalty and minimize churn. Providing exceptional support experiences requires nurturing lasting relationships. This helps maximize customer lifetime value (CLV) and boost profitability. It involves resolving customer issues, anticipating needs, and delivering seamless support experiences.…

How to Improve NPS: 10 Tips That Can Make All the Difference

It's Friday afternoon, but Jayne is not feeling the Friday vibes. Instead, she's feeling dread: It's time for her weekly email to the CEO reporting the company's current NPS. Week after week, Jayne sends an email that includes the Net Promoter Score, an explanation of any fluctuation, and a plan…

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