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Isn’t it crazy how some people just believe things will work out without them lifting a finger? But not you, right? You know better. Belief is a powerful thing, sure, but sometimes a little extra work helps to improve your luck. Before you launch your survey, run through a few…

There’s a reason why Instagram is so popular. Pictures are huge! Well, technically, they’re a set dimension, and they’re pretty much square, but really. What’s not to like? Whether it’s kittens or puppies, fancy food or beautiful skyscapes, it's easy to get engaged with Instagram. Where else could you get…

It’s no secret that when you work at Sogolytics you have an extraordinary love for data. So it also wouldn’t be a stretch to say that we get pretty excited when we envision and build new surveys. Even with all of the resources, tips, and tricks at our disposal we…

There’s a certain buzz in the air any time Apple, Inc. has a new release - can you feel it? With a big event on the books for September, blogs all over are filling up with predictions and best guesses. While no one would consider me a techie or even…

A strong brand identity is a critical part of running a successful business, leading companies to spend major dollars on logos, advertising, focus groups, and other marketing activities. But you need a balance -- branding should be a consistent part of all of your strategic marketing activities, yet subtle enough…

Did you know it’s National Watermelon Day? […] Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer – or a watermelon lover… or sure, maybe even a watermelon – this could be the biggest day of the year for you. And in the…

You may think you’re a great boss, and maybe you are. You may also think your organization is five-star, and again, maybe it is. But how do your employees feel about working for you and the organization? Do they look forward to coming to work every day? Do they think…

One hallmark of outstanding customer service is the speed at which a business responds. If you have thought of Sogolytics purely as a data-gathering tool for trend analysis, it may not have occurred to you to use the software as a tool to improve the relationship with your customers. Most…

Recently, my friend Bill purchased a new computer over the internet. To his delight, three days later, it is waiting for him when he got home. After he set up his computer, there was an survey from the company waiting in his email. Unfortunately, the survey began by asking…

To start with, you should know that I’m on team “gif” versus “jiff”. Wordplay and beyond, bear with me as I step outside my normal blog post style here. (Or maybe this is the real normal? 😉) My colleagues will probably recognize right away why I chose this GIF to…

Build a Better Survey – Part IV: Check yourself!

Build a Better Survey – Part III: Get engaged!

Build A Better Survey – Part I: Proper Planning

Bigger, better, beautiful: Don’t phone it in!

4 Reasons Why You Need Better Branding

Watermelon Day? Know Your Audience!

Want Better Employee Engagement? Let’s Get You Started On The Right Path

Using a Matrix Grid in Your Surveys to Elicit Better Responses

Online Surveys and the Alabama Effect: Never Ask What You Already Know

GIFs That Keep on Giving Positive Corporate Culture