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How great is it to be first? First dibs, prime cut, gold medal, world record, corner office -- being first means you get it all. If you’re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying. If you’re second, well,…

First, let me get this out of the way: I’m thankful for our customers. Not to embarrass you or anything, but you’re kind of a big deal. Whether you’re a big company rolling out a customer experience management plan or a…

“To everything, there is a season, and a time to every purpose.” No matter the source you cite, the line may inspire a tune to pop up in your head. For me, it’s The Byrds (Turn! Turn! Turn!). A new study shows that “a time to heal” may be the…

For every dissatisfied customer who bothers to complain, 26 other customers remain silent. (more…)

Are you afraid of the dark? Turns out, more people are afraid of low response rates. In honor of Halloween, we ran a quick survey to pick the juicy brains (too zombie?) of our community members on topics both ghoulish and practical. You’ve probably already seen some of the favorite…

Throughout October we’ve been writing about Halloween and all of its spooky (and often silly) similarities to surveys. If you’ve missed these blogs, check them out here: 3 Things Surveys Have in Common with Halloween and Word: To maximize meaning, minimize space. It’s the season for scary stories and urban…

Here’s what I like: Words Did you think there would be more on the list? The fact that I value words doesn’t mean that I have to overuse them. Don’t you value when someone gets to the point? On Friday, my colleague saw that #SurviveAHorrorMovieIn5Words was trending. Naturally, she brought…

Halloween is right around the corner but you don’t need to cast a magic spell over your survey to guarantee its success! With Sogolytics, we’ve perfected a secret potion that will make your next survey boo-tiful. (more…)

Because of my job, and because I’m a member of modern society, I’m spending more and more time looking at marketing emails. Everyone’s got their own style -- a certain tone, a distinctive look, and maybe even a compelling message. And yet, for all this time and effort spent in…

You’ve put some time and effort into carefully crafting the perfect survey. You’ve written and revised every question and customizes the appearance. But then it hits you. You’re going to be sending your survey to contacts all over the world… and they don’t all speak your language. Getting to people…

Order Up: Sequence and Bias

Thanks for the learning (and the likes!)

Get Rhythm: The Right Time Isn’t Always Now

Discover how your dissatisfied customers really feel before it’s too late.

Halloween Survey Results: Tricks, Treats, and Response Rates

The Real Truth About Surveys and Halloween

Word: To maximize meaning, minimize space

3 Things Surveys Have in Common with Halloween

It’s not me, it’s you… #memail

A survey for everyone? Yes! Si! Oui!