9 Surefire Ways to Demotivate Your Employees

Few things are as costly and disruptive to a business as managers who kill morale. Demotivated employees underperform, and then jump ship at the first opportunity. What’s scary is how prevalent this lack of motivation is. Gallup research shows that 70% of employees consider themselves to be disengaged at work.…

360-Degree Employee Evaluation

In an episode of the Emmy Award-Winning Comedy Series, The Office, “office hottie” Pam Beesly speculates about her upcoming performance review: “It's performance review day, company-wide. Last year, my performance review started with Michael asking me what my hopes and dreams were, and it ended with him telling me he…

Company Culture Surveys: Uncovering Corporate Identity

Today having great a company culture is considered more a prerequisite, than simply a nice-to-have. In fact, an exceptional company culture is almost expected, in addition to other traditional benefits employees draw. More and more, job candidates are choosing a company because of its culture rather than its paycheck—and it’s not just…

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis…

Filter Your Survey Data for Added Insight

You can learn a lot from the survey data you collect – that’s the point! – but too often, people look only at the overall results. The real “Aha!” moments are in the details. One easy way to do that is with data filters. When you’re lucky (or effective) enough…

Keeping Surveys Short – But Not TOO Short

When you design an online survey, there’s a temptation to ask respondents a lot of questions. After all, you surmise, this is your own opportunity to pick their brains! But people rarely are motivated to answer long surveys. How can you get all the data you need without chasing people…

How Data Pre-Population Can Improve Your Surveys

Most of the time, conducting a survey is a fairly standard process: You assemble a set of questions to ask respondents, cajole them into taking the time to answer, and then dive into the results to discover tiny flashbulbs of enlightenment that help you make better decisions. That’s great –…

5 Survey Design Mistakes To Avoid

Are you ready to build your survey? Here are 5 survey mistakes to watch out for to help you craft a better survey: 1) Create a Long Questionnaire We have this tendency to ask all the questions possible when designing a survey. Why shouldn't we? We have this opportunity to…

5 Common Mistakes to Avoid When Building a Survey Questionnaire

As researchers and business analysts, we're constantly reaching out to our constituents to better understand them. We're sending them surveys, polls, online forms as means to collect their thoughts. Many of us spend hours in writing the questionnaire in the hope of getting the right feedback. However, we have seen that a…

Communication Matters: Building Buzz

Sometimes, increasing the response rate of a survey comes down to communication, communication, communication. Communication allows you to explain the importance of the survey and how the results of the survey will impact the life of the participants. Communication gives you an opportunity to initiate conversations and create a buzz…

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