Be the Listener-in-Chief

New survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, Sogolytics Co-founder The results pop up in your inbox: collective intelligence wrought by market research. Can you drive growth from the results? Is it truly collective intelligence or useless stats headed…

Online Surveys 101 – Understanding Online Surveys

Need to know how to conduct a survey? If you’re new to online surveys, you may be feeling intimidated. This series of articles takes the mystery out of online surveys so you can create engaging surveys with confidence. Why online surveys? Online surveys are a fast, affordable, and effective way…

How to Create a Cross Tab Report

A Cross Tab Report shows the relationship between two or more survey questions. It’s often used to compare how different groups responded to your survey questions. Sogolytics’s Cross Tab Report is available with all our online survey packages. Cross tabbing can uncover all kinds of insights about your survey participants.…

Easy Online Survey Software

One of the greatest drivers of technology is consumer demand for more intuitive, easy-to-use technology. While this has given us smartphones, touchscreens and the Wii, we’re still using the same basic variation of the operating system pioneered by Windows. It’s been so effective that very few people can even imagine…

Inject Creativity into Your Survey Design

Because the internet has democratized opinion, our thoughts, feelings and ideas have become a valuable commodity. Whether it’s Facebook, Twitter or Yelp, the ease with which we can publish, access and disseminate information can truly make or break a business. So smart companies have responded by surveying customers and prospects…

8 Essential Steps to Crafting an Engaging Online Survey

In the realm of modern market research, surveys have emerged as a potent tool for gathering valuable insights from a diverse audience. Conducting survey research is not just about asking questions; it's about asking the right questions in the right way to gather trustworthy data. Whether you're a business looking…

Organize Your Survey — Get Back What You Put In

Don’t waste your time creating another GIGO laden survey that gives you useless data. GIGO, or garbage in, garbage out, means that your output is only as good as your input. If you are serious about getting high participation rates and high quality data, then design a survey that does…

Writing Effective Survey Questions — Why It’s Important

Creating a survey is not always easy, but when you look at a perfectly crafted Survey, they look so simple, don't they. Nothing contributes to the success of your survey as much as the right survey questions. So, it's important to spend time crafting your questions. The questions and answer…

Role of Social Media in Customer Research

The explosion of social media has taken the world by storm. Social media offers valuable insights into what your customers think, what questions they’re asking and what problems they’re facing, resulting in  a treasure trove of data which you can use in customer and market research. Twitter: Using Twitter Advanced…

Census vs. Survey

In many cases, you may hear the terms "census" and "survey" used interchangeably, but they aren't quite the same. Before you start your next data collection project, do you know the difference? Let's dive in! Census vs. Survey While a census and a survey may sound like the same concept…

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