The Costs of Poor Hiring Decisions — and How to Avoid Them

Effective hiring is a key tenet of success for almost every business. Bringing new talent into your organization will allow you to grow, whether that means making more or better products, reaching a wider audience, or expanding your offering.  Sometimes, hiring isn’t about growth but continuity—it’s a fact that owners…

Create an A+ quiz with these 5 F’s

Ready to hit the books? Whether you’re pumped for back to school season or not, quizzes always pop! Today, just in time for the new semester and hot on the heels of our PD article, let’s study up on how to make a quiz that scores. Full disclosure: Yes, I’m…

Building Careers, Growing Businesses: Why Professional Development Matters

Investing in professional development should be a high priority for both individuals and organizations. In order to adapt, grow, and stay competitive in today’s dynamic work culture, it’s necessary to learn new information and keep skills up to date. Fortunately, finding new learning opportunities as well as cost-effective ways to…

5 Tips for a Successful Employee Pulse Survey

We've covered the basics of employee pulse surveys and tackled some frequently asked questions, and now it's time for you to get started! Remember, pulse surveys provide a regular platform for employees to voice their opinions. They help decision-makers quickly identify the perceptions and sentiments of their employees and to…

Employee Engagement Can Make or Break Customer Experience

Great weather means it’s prime time for travel, but is the travel industry showing hospitality to its customers and its employees?   On a recent trip, I decided to economize by staying at a budget-friendly hotel. I had no illusions about how it would compare to premium hotels I’d stayed…

The Drill-Down: Dialing Up Net Promoter Score

If you’re familiar with the customer satisfaction space, you’ll probably have heard of Net Promoter Score, also known as NPS. Simply put, the NPS is an index ranging from -100 to 100, and it measures the willingness of customers to recommend a company's products or services. Companies use the score…

Sogolytics 17.0: Freedom and Flexibility

Are you ready!?!? We’ve been teasing you for weeks about Sogolytics’s 17.0 release and it’s finally here! I’m super excited and can’t wait to share a few of my favorite updates. Freedom This release is all about being free and flexible -- but what does that mean for you? With…

Customer Engagement: How can brands give as good as they get?

How to structure powerful customer communications that deliver more Imagine receiving a survey with the following question: "Would you like to spend $X million by passing this bond?" How would you answer? The likelihood of a negative response is high if you don’t know enough to give an informed answer.…

Customer Experience Is Dead! Long Live Customer Experience!

Do you ever get the feeling that some people just can’t stop talking about customer experience and some people just can’t catch on? I’m glad my life doesn’t include anything as dramatic as the overthrow of monarchs, but I’ve faced some dramatic differences in customer service recently. Don’t people know…

The Evolution of CX: Service, Success, and Customer Experience

Customer experience sounds intuitive: look after the customer, foster a relationship with them, and enjoy their repeat business and total commitment to your company. Right? What’s interesting is that proactive customer experience efforts are a pretty new phenomenon. The first real effort at testing and improving advertising came back in…

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