Why Treat Colleagues as Customers — 6 Benefits

Recognized as a differentiator to help customer loyalty, increase revenues, and boost brand reputation, customer service is a top business priority. Stellar service can have benefits internally, too. When people treat colleagues as customers, the work environment changes for the better.   Imagine this: It’s 5:20 p.m. and you’re heading…

Customer Experience Lessons from the Hospitality Industry

The hospitality industry reigns supreme when it comes to customer experience. When your product is an experience, as opposed to something you can take home, making that experience unforgettable is the top priority. After all, if you don’t offer your customers a great experience, why would they come back? With…

Top 5 Missed Opportunities in the CX Journey

In today's market, customer experience is the great differentiator. The more personalized the customer’s journey with your brand or product, the better chance you have to form a lasting relationship with your customer.   Businesses are fully aware of how valuable their customers are to the overall success of their…

How Customer Experience is Making the Leap from Brick-and-Mortar to the Cloud

You know a great customer experience every time someone steps foot in your brick-and-mortar store is key to customer satisfaction and loyalty. But, to meet your customers where and when they want, you also need an online presence (e.g., a website, social media, etc.). So, how can your customers experience…

How to Measure and Reduce Customer Churn

Losing customers is never welcome news for a business. However, some customer churn is unavoidable, so should your company just take it on the chin and invest more heavily into customer acquisition to make up for the losses? It’s not a simple case of “you win some, you lose some”.…

2020 Vision: Get Good Goals!

We’re only a few weeks into the new year, but you’ve probably already seen tons of plays on “20/20 vision”. Perfect vision offers perfect clarity, and the beginning of the year is the perfect opportunity to set your sights on success.   First, a vision test:   What are you…

Holiday Marketing Initiatives – The Naughty and Nice List

It’s that time again! Love it or hate it, the end of year festive season is a massive opportunity for businesses. It’s expected that your business, and every other, will run Christmas and New Year promotions. Even if sales aren’t your normal style, you have license to be a bit…

SoGoGetUp: ‘Tis The Season to Move It Move It

When you’re down, it’s hard to get up.   This is not a post about prioritizing employees' mental health, though we’re totally in favor of that.   This isn’t even so much a post about work-life balance, though we’re all about that, too.   Really, this is a post simply…

6 (Real) Benefits of Having a Stellar Customer Review Strategy

Customer reviews have come a long way.  Unlike ten years ago, today, review of “skeptics” are few and far between. Gone are the days where marketers have to be convinced to embrace their customer reviews. Most of them just are. So, I’m not going to try and convince you to…

Prioritizing Your Employees’ Mental Health and Work-Life Balance

Most managers reading this will already know the principle at the heart of this article: good employees are worth looking after. And hopefully it’s clear that that doesn’t mean chaining them to their desks and wringing every ounce of productivity out of them. It means supporting them to enjoy their…

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