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How do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases used today can help readers understand your position. You want readers to understand what’s happening around the world and feel comfortable knowing you have their…

First, thank you for reading this. Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read blogs. Before you panic and suspend all blogging efforts, here are a few ideas that circumvent these trends and help you stay top-of-mind for your…

Your most valuable asset is not one that stands out directly on a balance sheet, with numbers neatly tucked away in the black column. You can't readily trade it, collect it, or sell it to a third party. Neither can you go to a vendor and buy it. It doesn't…

We’ve been hearing a lot during the COVID-19 pandemic about frontline workers. From doctors and police officers to truck drivers and grocery store clerks, our lives would be much more difficult without their ongoing service, and they deserve our deep appreciation. Are you also thinking about your frontline employees?…

With so much happening these days -- constant news updates, evolving health guidance, and uncertain forecasts -- it sometimes seems like there's only one thing we can count on: numbers. Count on numbers Numbers are crucial and constant, appearing throughout just about every facet of life. We rely heavily…

Many companies would say that conducting research is a job for external experts -- people with no biases towards the company or motivations for it to succeed. External researchers can look at things with a reassuringly analytical perspective, which means more honest results. But what if the cost of hiring…

Creating a meaningful difference in business these days, especially in a competitive marketplace, rewards CEOs who can see the bigger picture. Again and again, feedback from two critical groups delivers forward thinkers the edge they're looking for: Company customers and CX (customer experience) Company employees and EX (employee experience)…

Our new WFH scene has brought plenty of challenges, but one of the best opportunities we’re seeing is the focus on employee pulse surveys. If it’s new to you -- and even if it’s not -- an employee pulse survey is a very short questionnaire, best administered as part…

We think when we’re adults we’re not going to have to face testing any longer. Then, along comes the new round of testing at work. We can be met with assessments at all stages of our careers. Here’s a round-up of most common workplace assessments and why they’re used. We’ll…

Are you forever benchmarking your company’s results against your competitor’s, others in your industry, and virtually everyone else? It’s common practice to see how you stack up against the competition, but you may spin your wheels. With the variety of variables, data sets, and contexts between organizations, you’re comparing your…

Communicating During Uncertain Times: How Words Help Us Understand

Using Surveys to Circumvent Current Blog Trends

Carefully selected workplace incentives that cost little to nothing but pay off big

6 Suggestions to Tackle Customer Experience in Times of Crisis

Numbers Uncovered: A Data Dive into Corona-Chaos

Internal vs External Market Research: Is There a “Best” Approach?

Two Feedback Surveys That Will Change Your Business in 2021 and Beyond

Strange Days: WFH Pulse Checks

The most common workplace assessments — and making them useful

Benchmarking 101: Why Your Results Are the Only Ones That Matter