Building Your Consulting Credentials for Success

With all your skills and experience, you have a lot to offer. Could you make it as a consultant? Before you dive in too deep, the most important thing to keep in mind: In a landscape where everyone claims to be an expert, establishing credibility isn't just beneficial - it's essential.…

Transforming Engagement at Leading Industry Events: The Q1 Edition

In an era of experience is the foundation of business excellence, Sogolytics is excited to showcase our cutting-edge AI-powered experience management platform at four pivotal industry events during the first quarter of 2024. With a commitment to innovation and a deep understanding of the nuanced challenges professionals face, we're bringing…

CUNA ELL 2023: Learning About Learning

Through The Great Resignation and beyond, what makes employees stick around? While there's plenty to be said for generous salaries, flexible schedules, and bountiful benefits packages, not all employers can afford the price tags associated with some of these options. Time and again, though, studies show that the most engaged…

Better Marketing Experiences for Improved CX

Marketing. The start—and stop—of any campaign. The way to the promised land of perfect customers with ideal products or services at the right time and place. It’s not always easy to get it right, but what’s become apparent is that we're not just selling products or services anymore—we're crafting experiences.…

Top CX Trends that Emerged in 2023

What would you consider your top priority when it comes to retaining customers and increasing customer acquisition? Top business leaders will likely agree: It's customer experience. As competition intensifies across industries, customers are looking for more than just a great product at a great price. They are looking for a…

Strategies for Elevating Employee Engagement and Business Growth

"Experience" is everywhere. There’s no doubt of the importance of experience in a world where employees and customers are demanding more than ever. Creating better experiences for employees has become paramount for fostering a thriving and sustainable business. The key is providing exceptional moments across the employee journey to retain…

How Employees Can Transform Brand Awareness

LinkedIn is more than just a professional networking site. It’s a powerful brand awareness tool for businesses of all sizes—from startups to established corporations. The key to its power? Harnessing the collective impact of your employees' presence on this platform. If you’re an employer, learning how to leverage employee activity…

Unleashing the Power of Customer-Centric Strategies

Things just aren’t what they used to be. Change itself isn't a bad thing, but the new digital era requires businesses to shift how they approach customer experiences and customer expectations. Consumers wield unprecedented influence and choices abound in the market. As such, the concept of 'customer experience' has evolved…

Five More Groundbreaking Employee Engagement Benchmarks

If there's any doubt in your mind, rest assured: Employee experience has a huge impact on customer experience. We've recently taken a deep dive on exploring the relationship between employee engagement and employee experience (EX) and how both connect to customer retention to deliver an unsurpassed customer experience (CX). Our…

Integrated Communication for Better Employee Relationships

Ayesha, an HR professional in a mid-sized IT firm, is experiencing a dilemma. Even as she continues to hire top industry talent, she sees high employee disengagement and churn rates within the organization. Somehow, candidate attraction is high, but retention issues are on the rise. Clearly, a step in the…

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