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Sogolytics · Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you thought, “because I have a great product that meets their needs”, you’d be surprised to learn that isn't enough anymore. Today, many consumers will only…

Sogolytics · Fix It Forward: A Failproof Improvement Plan | Sogolytics BlogCast Do you know how happy I am that you're finally reading this blog post? It feels like I've been waiting on this forever. In full disclosure, it's not your fault. You couldn't have read this post before because…

It’s important for all businesses to understand their audience. After all, without this, you really won’t be able to create messaging that resonates with them, share the right benefits of the product, and more. But, while many team members interact with clients from time to time, account managers build relationships.…

Having all the right data is just the first – albeit very important – step to managing your customer experience. You've taken the time to gather customer satisfaction scores, Net Promoter Scores, and other key metrics to really understand your customers' needs and behaviors along their customer journey. So how…

Sogolytics · Unmasking the Secret to Authentic Feedback When Anya, the head of HR, finally got a chance to look at the team's feedback for their manager, she was surprised. Every review was a glowing recommendation relaying tales of feeling supported at work, being provided with professional development and growth…

What is Employee Experience Management Software, and Why is it Important? Employee experience software revolves around technology that bolsters the company's efforts to accelerate worker productivity by streamlining its HR department to deliver practical and fast-acting services. How does it accomplish this? By converting traditionally labor-intensive administrative tasks into automated…

Amidst all the tech layoffs we’ve experienced, people are continuing to focus on the employee experience in tech. Folks who have worked at FAANG companies (that’s Facebook, Amazon, Apple, Netflix, Google) know that when you tell someone that you work at one of these companies, you immediately get bombarded with…

We recently wrapped up a five-part series on credit union member retention. Why so many articles? Because retaining members is even more important than acquiring new ones, and there are many marketing strategies and other initiatives that your credit union should adopt in order to turn your members into happy…

Many of us spend the majority of our waking hours at work. If we make a mistake and fail to apologize for it, there can be a domino effect on team dynamics and business success. This article covers the value of work apologies, how to apologize at work, and some…

Artificial Intelligence (AI) is nothing new — it has revolutionized many aspects of our lives, from the way we shop to the way we experience our workplaces. How does AI transform the way employees work and interact with their employers? One thing that immediately comes to mind is automating routine…

Building Customer Trust: Marketing Your Privacy and Security Practices

Fix It Forward: A Failproof Improvement Plan

Accounting for Success: An Interview with Sogolytics Account Managers

The Right Decisions for Customer Loyalty

Unmasking the Secret to Authentic Feedback

Top 10 Employee Experience Management Software for 2024

Analyzing the EX in Tech Companies

Why Credit Union Employee Retention Matters

How to Apologize at Work in 5 Steps

How AI Has Changed the EX of Tech Companies