Uncovering the Silent Majority: Gleaning Insights from Non-Vocal Customers

Most brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and more. And while a minority of customers are happy to shout from the rooftops about their experience—perhaps even becoming brand advocates—the vast majority are silent.…

What’s Grace Got to Do With It: Enhancing Employee Experience

Emil dreads going to work each day. As soon as he wakes up he’s already worrying about all that he’ll have to do and how his coworkers will likely take credit for his efforts. His boss is unlikely to have anything good to say, even if Emil finds solutions to…

Use it or Lose it: Personalization in Practice

As the CEO of TriedBlu Consultancy and a tech-savvy consumer, John understands the importance of personalization in today's world. A passionate advocate for using technology to improve the customer and employee experience, he has over 20 years of experience working with companies of all sizes to implement innovative solutions that…

Employee Engagement Surveys: Mitigating the Risks

Every HR professional would agree – conducting employee engagement surveys is a big deal! The deep-dive of an employee engagement project gives you an opportunity to uncover trends and discover insights that might otherwise have gone unnoticed. However, before you get started, there are some things you need to know.…

Personalizing Education for Healthy Communities

Imagine being a young single mother with a special needs child who requires constant care and attention. You’re struggling to make ends meet and have no support system to rely on. The last thing on your mind is your own health and well-being. For many individuals in the United States,…

Personalization vs. Privacy: Building the Balance

Customers want personalized and contextualized experiences, but as awareness of security threats grows, they are becoming more wary about sharing sensitive data and protecting their privacy. The conflict here is obvious: Personalization may be essential to improving customer experience, but that customization is powered by -- you guessed it --…

8 Critical Data Security Best Practices

Imagine that your house is a mess. What to do? You hire a cleaning service, and soon you wonder how you lived without them. They do amazing work, and you love the way they do things automatically without you having to tell them. In short, they are perfect. Except for…

Personalization Dangers: Can You See Me?

Imagine this, you’re sitting at home scrolling on the internet, looking for a better way to clear your skin and thin the fine wrinkles at the corner of your eyes. You’ve been looking for a reputable brand, researching the reviews, noting any complaints on Better Business Bureau, and making sure…

Overcoming EX Blind Spots in Tech Companies

We always hear about tech companies being amazing places to work at, but do they have blind spots? Of course - no company is perfect, and tech companies are no exception. Despite their reputation for being innovative and forward-thinking, they still have certain shortcomings, especially when it comes to employee…

What’s Grace Got to Do With It: Enhancing Customer Experience

April is excited for her wedding and passionate that things turn out right. Yet, she’s flabbergasted when she collects her dress from WeDoDresses and finds it is not the right shade of white. Her wedding is just five days away! A salesperson could easily dismiss April as a Bridezilla, thinking…

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