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If the C-suite asked to see your customer experience strategy, what would you share? Do you have a cohesive game plan, or do you have a bunch of mismatched spreadsheets from various customer touch points? If this thought brings panic, don’t worry—not everyone really has a customer experience strategy. Econsultancy…

When I was in the Marine Corps, my opinion didn’t matter. I was extremely young, and the expectation was only that I follow commands and let my training do the rest. Given the nature of military action, this is an understandable arrangement, but it doesn’t jive with the sort of…

Change is sometimes welcome, sometimes unwelcome, but rarely easy. Whether it’s changes in the professional world or personal world, change is inevitable. Personally, I’ve never been good with change. Of course I understand that growth is a result of change, but that rarely makes me feel better when I find…

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your view of customers has focus and meaning given your orientations and available resources. The creation of "segments" is the same as setting your eyes on…

Not that long ago, in the early days of using LinkedIn as an important sales tool, people weren’t too focused on personalization. Those days, personalizing your approach was viewed as unnecessary and even as a waste of time. Oh, how times have changed! Nowadays, people are coming to realize that…

Breaking down your data to make the most of every slice? Our series on segmentation continues! What is firmographic segmentation? Research in the B2B field requires specialized attention because it differs from a B2C approach in significant ways. Firmographic segmentation is at the core of B2B. It categorizes B2B prospects…

So how much longer are things going to be like this? I’m going to guess about another six months. Does this make me sound optimistic or pessimistic? At this point, I’ll just call it realistic. The New Normal Like many others, I have been under quarantine for most of 2020,…

Segmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements emerge. It must: Represent enough buying power to make analysis worthwhile Be accessible Have a fighting chance to be competitive If any of these are…

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks, disappointments, opportunities, ups, and downs. It fires at us so fast it's almost impossible to nail anything down permanently or rest on our laurels. The exciting thing is that communications these days are…

Do You (Really) Have a Customer Experience Strategy?

EX Military: Employee Experience Lessons for Business Growth

Three Things to Keep in Mind in Times of Change

Market Segmentation – A critical component of company strategy and ROI success

How Does a Personalized Approach Boost Your LinkedIn Response Rate?

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Strange Days: Quarantine Decisions

Behavioral Segmentation: A Crucial Aspect of Market Segmentation

Psychographic Segmentation – A vital component of market segmentation studies

Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel