Insights for Financial Institutions to Attract and Retain Millennials and Gen Z

Millennials and Gen Z are rewriting the rules of personal finance, seeking financial freedom, and embracing alternative financial solutions that align with their values and preferences. Tech-savvy and research-driven, they have unique expectations and preferences when it comes to financial services, and traditional financial institutions must adapt to stay relevant.…

Recap: MAC 2023

Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few highlights and takeaways from the event. The credit union community, marketing, and memorable moments in Music City -- what's not to love? First things first: Giving back It wouldn't be a…

Incorporating Diversity and Inclusion in Daily Life

Embracing diversity, equity, and inclusion (DEI) in our lives every day is something many of us want to do better. Yet we face the question of how to incorporate diversity and inclusion in daily life. This article shares several small and simple acts you can do as a human, an…

How to attract new credit union members

For over a month now, we’ve been publishing articles that focus on the lifeblood of credit unions: member retention. In our first installment of this series, we explained the reasons  why member retention is even more important than member acquisition. In the next article, we examined some of the leading causes…

Tips for increasing credit union member retention

For the last month, we’ve been laser-focused on what is arguably the most critical concern for credit unions: member retention. First we explained the reasons why member retention is even more important than member acquisition. Then we examined some of the leading causes of member churn (and how to avoid…

Our Takeaways from the 2023 CUNA GAC

The Credit Union National Association (CUNA) recently hosted their annual Governmental Affairs Conference (GAC) in Washington, D.C. Focusing on the impact that policymakers have on credit unions and their members, the GAC brings together world-class speakers from the worlds of business and politics, while also spotlighting some of the most…

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and vision statements to corporate culture and experiences for both your customers and employees (or at least it should be!). As a result, it can be terrifying to make major changes to your brand to take it…

Should Your Credit Union Go Branchless?

Citi Bank is the fourth-largest financial institution in the country. And for nearly two decades, Sumeet Grover helped Citi reach its full potential, working his way up to the head of digital, mobile, product and spend engagement marketing at Citi and perfecting the company’s mobile app and mobile banking features…

VACUL Ignite 2022: The Common Wealth of Credit Unions

One thing we love about partnering with credit unions is the value they place on providing outstanding experiences. Whether it's improving member experience or employee experience, creating new products and services to meet community needs, or growing understanding through education and development programs, credit unions know that experience matters. So,…

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done well, customer engagement marketing gets lots of jobs done, but some of us have never even heard of it. What is customer engagement? Simply put, customer engagement is the strength of the relationship between a…

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