Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.
Jake Burgess's Articles
4 min read
Best PracticesHow Businesses Should Navigate Social Media in 2024Social media is no longer social. The big names like Instagram, Facebook and TikTok have evolved into vast entertainment and media companies, redefining how we ...5 min read
About SogolyticsHow Employees Can Transform Brand AwarenessLinkedIn is more than just a professional networking site. It’s a powerful brand awareness tool for businesses of all sizes—from startups to established corporations. The ...4 min read
Customer ExperienceDigital Transformation in People-Centric IndustriesDigital transformation isn't a buzzword; it's an integral part of virtually every modern business. In industries like healthcare, where personal connection is vital, digital transformation ...4 min read
Best PracticesThe Importance of Transparency in CX and EXTrust is the cornerstone of any successful organization. But in the digital era it is also increasingly hard to define and manage. Skepticism is the ...5 min read
Employee EngagementWalking the Remote Work Tightrope: How to Keep Your Company BalancedRemote work is here to stay. The arguments have been made and the benefits of flexible working largely accepted—but flexibility alone isn’t enough. Flexibility without ...6 min read
Best PracticesThe Leadership Dilemma: Promoting Tenure Over TalentWe’ve all seen it happen. A new management position opens up within the company. After a couple rounds of interviews, your jaw hits the floor ...5 min read
Employee EngagementThe Skills Race: How to Train Hard & Soft Skills in a Rapidly Changing WorldThe world is changing fast. The astonishing rate of new technology adoption means employees might need to re-skill multiple times over a single career—and it’s ...6 min read
Customer ExperienceUncovering the Silent Majority: Gleaning Insights from Non-Vocal CustomersMost brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and ...5 min read
Best PracticesMaximize Retention: Data-Driven HR StrategiesReplacing employees is expensive. For skilled salaried workers, the candidate search can take months, and the impact on productivity alone can be ruinous. The best ...5 min read
Best PracticesHow Feedback Can Boost Loyalty in HealthcareWe live in the review era. Most of us check online reviews before going to a physician, and often go by what it says online. ...